May 1, 2026IP-0072Never settled
Jeff Pu: iPhone 18 Pro base prices to stay flat
Apple plans an aggressive pricing strategy for the base configurations of the iPhone 18 Pro and iPhone 18 Pro Max.
Analyst Jeff Pu reported that Apple would use an aggressive pricing strategy to keep the base iPhone 18 Pro and Pro Max prices at last year's levels, while raising higher storage tiers, per 9to5Mac.
How to read this record
- What was reportedApple plans an aggressive pricing strategy for the base configurations of the iPhone 18 Pro and iPhone 18 Pro Max.
- Who said it, and whenJeff Pu reported it on May 1, 2026 in 9to5Mac.
- What happened, and whenWe have not confirmed when Apple iPhone 18 Pro was announced.
- The verdict, and whyNever settledThe company has announced the product and nobody ever confirmed or denied this.No reason has been written for this verdict.
What do these words mean?
- Right
- It turned out the way this report said.
- Partly right
- Some of this was right and some of it was not.
- Wrong
- It did not turn out this way.
- Moving target
- This was right about the plan at the time. The company then changed it.
- Never settled
- The company has announced the product and nobody ever confirmed or denied this.
- Not comparable
- This measured a different thing from the number the company published, so the two cannot be compared.
- No outcome yet
- Nothing has happened yet that would prove this right or wrong.
- Not checked yet
- The company has answered this. We have not finished checking this one.
- Checked
- Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
- Moving target
- A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
- Reported by
- Jeff Pu
- We read it in
- 9to5Mac
- Product
- Apple iPhone 18 Pro · reported as “iPhone 18 Pro”