These are the first Meta smart glasses sold purely under the Meta name, though they are still made in partnership with EssilorLuxottica.
Meta just announced its first smart glasses that don't carry Ray-Ban or Oakley branding, no EssilorLuxottica frames, no fashion-house name on the side. Drop the designer label, drop the price. Ray-Ban Meta glasses have been the only version until now, so this opens the door to people who wanted the tech without paying for the brand on it.