Apple plans to unveil its first smart glasses at WWDC in June 2027, with a consumer release by the end of that year, according to Bloomberg's Mark Gurman. Codenamed N50, they had been meant for a late 2026 reveal and an early 2027 launch. Gurman says Apple is prototyping "a slew of new hardware and software-related privacy features" that no current Apple product has, and that the marketing will lean on the comparison with rivals like the Ray-Ban Metas.
Meta shipped first and taught the public what a camera on a face means, so Apple now has to sell privacy to people who already formed a view. A year of extra engineering buys on-device processing and a refusal to run facial recognition. It does not buy back the association, and Apple will be arguing against a reputation rather than a specification.