Apple is spending longer on its glasses to get privacy right, according to Bloomberg's Mark Gurman, with on-device processing, no facial recognition, and marketing built to separate them from the Ray-Ban Metas. One option on the table goes further than the others: a camera used only for AI, with "no way for users to take pictures". The reveal is now expected at WWDC in June 2027 and the consumer release by the end of that year, having originally been aimed at a late 2026 introduction.
9to5Mac's Ben Lovejoy, who wears Ray-Ban Metas, says a camera you cannot shoot with removes the reason to own the things. He is describing the trade honestly: the objection to these glasses is the recording, so the surest fix is to stop recording, and the surest fix guts the product. Samsung's Intelligent Eyewear arrives this autumn without waiting for anyone to solve that, which means Apple's extra year of care is also a year of the market being defined by other people.