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Apple iPhone 18 Pro · Pricing

Part of The Pro models will launch alone in 2026, months ahead of the standard iPhone

Gurman puts the rise at $100, starting the Pro at $1,199

Bloomberg's Mark Gurman reported on the morning of the event that the iPhone 18 Pro and Pro Max will each cost $100 more than the phones they replace, putting the Pro's starting price at $1,199. It is the first iPhone rise in a year of memory-driven increases across the Mac and iPad lines.

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Apple iPhone 18 Pro Guide

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OutcomeRightIt turned out as reported.
New iPhone 18 Pro price rises perhaps not as bad as some feared9to5Mac · Sep 9, 2026 · treats this as fact
iPhone 18 Pro Starts at $1,199, Pro Max at $1,299MacRumors · Sep 9, 2026 · treats this as fact
It's anyone's guess how high iPhone prices might go, but $100 might be enoughAppleInsider · Aug 23, 2026 · reports this
Apple Event: 20 Last-Minute 'iPhone Duo' and iPhone 18 Pro RumorsMacRumors · Sep 9, 2026 · reports this
iPhone 18 Pro’s new price might be better than expected9to5Mac · Aug 24, 2026 · reports this

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