Jun 16, 2026BF3-0341Never settled
DigiTimes: iPhone 18 to keep its $799 price tag
The standard iPhone 18 will retain a $799 starting price.
DigiTimes reported that the standard iPhone 18 would keep its $799 starting price even as Apple raises its RAM to 12GB, absorbing the higher component cost itself.
How to read this record
- What was reportedThe standard iPhone 18 will retain a $799 starting price.
- Who said it, and whenDigiTimes reported it on Jun 16, 2026 in Cult of Mac.
- What happened, and whenApple iPhone 18 was announced on Sep 9, 2026, 85 days after this report.
- The verdict, and whyNever settledThe company has announced the product and nobody ever confirmed or denied this.Why: Apple's September 2026 event announced iPhone Duo, iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4. There is no standard iPhone 18. No standard iPhone 18 price has been published, so $799 is unaddressed. What the company published
What do these words mean?
- Right
- It turned out the way this report said.
- Partly right
- Some of this was right and some of it was not.
- Wrong
- It did not turn out this way.
- Moving target
- This was right about the plan at the time. The company then changed it.
- Never settled
- The company has announced the product and nobody ever confirmed or denied this.
- Not comparable
- This measured a different thing from the number the company published, so the two cannot be compared.
- No outcome yet
- Nothing has happened yet that would prove this right or wrong.
- Not checked yet
- The company has answered this. We have not finished checking this one.
- Checked
- Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
- Moving target
- A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
- Reported by
- DigiTimes
- We read it in
- Cult of Mac
- Product
- Apple iPhone 18 · reported as “iPhone 18”