Jul 31, 2026BF3-0412Wrong
Jeff Pu: iPhone 18 Pro could cost $250 to $300 more
The iPhone 18 Pro and iPhone 18 Pro Max could be $250–$300 more expensive because of higher 2nm silicon and memory costs.
Analyst Jeff Pu reported that higher costs for 2-nanometer chips and memory could push the iPhone 18 Pro and Pro Max prices up by $250 to $300 at launch.
How to read this record
- What was reportedThe iPhone 18 Pro and iPhone 18 Pro Max could be $250–$300 more expensive because of higher 2nm silicon and memory costs.
- Who said it, and whenJeff Pu reported it on Jul 31, 2026 in MacRumors.
- What happened, and whenApple iPhone 18 Pro was announced on Sep 9, 2026, 40 days after this report.
- The verdict, and whyWrongIt did not turn out this way.Why: The increase is $100, not the $250 to $300 this report gave. The direction was right and the magnitude was wrong by a factor of more than two, which is a miss rather than a partial. What the company published
What do these words mean?
- Right
- It turned out the way this report said.
- Partly right
- Some of this was right and some of it was not.
- Wrong
- It did not turn out this way.
- Moving target
- This was right about the plan at the time. The company then changed it.
- Never settled
- The company has announced the product and nobody ever confirmed or denied this.
- Not comparable
- This measured a different thing from the number the company published, so the two cannot be compared.
- No outcome yet
- Nothing has happened yet that would prove this right or wrong.
- Not checked yet
- The company has answered this. We have not finished checking this one.
- Checked
- Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
- Moving target
- A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
- Reported by
- Jeff Pu
- We read it in
- MacRumors
- Product
- Apple iPhone 18 Pro · reported as “iPhone 18 Pro”