Samsung's whole argument against Meta comes down to comfort. A company executive said the glasses are lighter, more comfortable, and tested like a phone, including drop tests and 20 new methods checking sunscreen and cosmetics. No price, no ship date, no design. Meanwhile Meta held roughly 82% of the market in late 2025, and EssilorLuxottica sold over seven million Ray-Ban and Oakley units last year. Comfort's nice. Shipping's better.