Xreal Project Aura Launch Price Confirmed Under $1,500

The glasses will cost no more than $1,500 at launch

XREAL is positioning AURA between premium smart glasses and full mixed reality headsets.

2 min readUpdated Oct 9, 2026

XREAL Aura Guide

XREAL

XREAL Aura

Pre-orderExpected Nov 2026

Confirmed

2 sources, 11 outlets

What to know

Xreal says the base model of Project Aura will cost no more than $1,500 before tax. The company said in June 2026 that the glasses will launch in fall 2026.

Reservations opened with a $99 deposit that turns into $199 of credit at launch.

Because $1,500 is a ceiling, the final price could land below it.

What this is made of

XREAL is selling the Aura from $1,279, or $1,499 with 16GB of memory
XREAL has put the Aura on pre-order at $1,279 for the 12GB and 256GB puck and $1,499 for 16GB and 512GB, open first to people who paid a reservation deposit. Engadget and Android Authority both report those prices.

How we know this

What changed, newest first.

Oct 7, 2026GizmodoThe $1,279 price lands $20 under Meta's VR Glasses and below the promised $1,500 mark+1 outlet

Oct 7, 2026Digital TrendsThe $1,279 start keeps XREAL's earlier pledge to stay under $1,500

Oct 7, 20269to5GoogleStarts at $1,279, under the $1,500 ceiling, in XREAL's announcement the same day+1 outlet

Oct 7, 2026Android AuthorityA $1,279 starting price, with shipping from mid-November

Oct 7, 2026WIREDThe official $1,279 price, in a hands-on against Meta's VR Glasses

Show 4 more reportsShow fewer

Oct 7, 2026Tom's GuideTwo configurations with pre-orders open, at a $1,299 starting price that differs from the maker's $1,279

Oct 7, 2026EngadgetPre-orders open to reservation holders, with prices from $1,279

Sep 17, 2026Android PoliceXreal staff put the price at no more than $1,500, with shipping likely around November

Jun 16, 2026Xreal via 9to5GoogleCosts under $1,500 at launch+3 outlets

Reported

Frequently asked

How much is Xreal Aura?

Xreal says no more than $1,500 before tax at launch.

Can I reserve one?

Reservations opened June 30, 2026. A $99 deposit turns into $199 of launch credit.

Latest XREAL Aura news

XREAL's Aura glasses go on sale at $1,099, $180 under the announced priceOct 28, 2026
XREAL's Aura glasses start at $1,279 and ship in mid-NovemberGizmodo · Oct 7, 2026
Xreal's Aura glasses ship this fall under $1,500Sep 17, 2026
The first Android XR glasses have 10,000 people waitingAug 20, 2026

All XREAL Aura news