Samsung appears ready to raise the Ultra’s starting price.
Multiple reports point to a price increase of roughly 10% across Samsung’s 2026 Galaxy Watch lineup, adding about €30 to €50 depending on the model. If those reports are accurate, Galaxy Watch Ultra 2 would launch around €749 in Europe. U.S. pricing hasn’t leaked, but a price in the $699 to $749 range would be consistent with the reported increase. Samsung is expected to confirm final pricing at Galaxy Unpacked
iDevice Confidence
Highly expected
The evidence is strong and largely consistent across sources.
Sources reporting this (5)
Galaxy Watch 9 and Watch Ultra 2 will follow foldables in price increase, leak says9to5Google · Jul 6, 2026
Samsung Introduces Next-Gen Galaxy Watch Features for AI-Powered Everyday Health CompanionSamsung Newsroom · Jun 4, 2026
New leak reveals more about Samsung Galaxy Watch Ultra 2Mashable · Jun 22, 2026
Samsung’s next Ultra watch may be getting a massive battery glow-upDigital Trends · Jun 14, 2026
New leak brings clearest look at Galaxy Watch Ultra 2’s designSamMobile · Jun 24, 2026