Google raised the price of its mid-range Pixel 10a by $100 today, 9to5Google reports. The change took effect at the Google Store today. The 128GB phone now costs $599, up from $499, and the 256GB model is $699. Amazon and Best Buy have already switched to the new prices.
Memory and other components have been getting much more expensive, which is the obvious reason, though Google hasn't commented. It had warned about this. When it confirmed that the Pixel 11 would cost more than the Pixel 10, it said the increase would eventually reach phones already on sale. The Pixel 11 launched in August at $899 and the Pixel 11 Pro at $1,099, and every Pixel 11 went up against its predecessor. The 10a is now one of those phones.
The 10a is Google's mid-range phone, and the a-series had sat at $499 for four generations. No price has leaked for the Pixel 11a, which leaked with the Tensor G6 chip earlier this week. A $599 price would now put it level with the phone it follows.
Samsung raised the Galaxy S26 line by $100 in the US on October 1, as we covered when it landed, and the S26 now starts at $999.99. Samsung gave no detailed explanation either, and the rise landed in the same sharp climb in memory costs. Sales could bring old prices back for a while, and Amazon's second Prime Day sale starts October 6. The new list price is the one stores will now discount from.