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Without an iPhone 15 Pro, AirPods Ultra's advanced features risk becoming mere concepts rather than groundbreaking tools.

With iOS 27's major Siri overhaul, AirPods Pro 2 could reclaim their place at the forefront of wearables.

Kering just confirmed Gucci smart glasses with Google for 2027. Ray-Ban Meta already sold seven million pairs last year. The premium end of this market is filling up fast.

Apple is taking its time on AR. That might be the right call.

Samsung's first smart glasses look nearly identical to Meta's Ray-Bans. Same chip, same price, different AI.

DirecTV just launched 150 live channels on Meta Quest, making it the first full TV distributor on any consumer XR headset.

A surgeon has performed hundreds of cataract procedures using Vision Pro. A formal clinical trial is now underway.

Being second has worked before.

iPhone Ultra, MacBook Ultra, AirPods Ultra — all rumored for 2026. Ultra doesn't mean faster. It means further.

Apple has a health sensor in your ear. It wants a better one.