Bose has put a price and a date on its first new wired earbuds in 11 years: $99, shipping October 15, according to Bloomberg. Preorders open Monday through Bose and Best Buy, and the Noise Cancelling Wired Earbuds come in white, black and a limited-edition mint green. There is no battery to charge, no app and no Bluetooth to pair, and active noise canceling is a rare feature on a corded pair at this price.
OCTOBER 2026
15
THURSDAY
ShipsBose wired earbuds
Ships October 15.
Stated by the companyReported
Bose president of consumer audio Raza Haider told WIRED the company went from idea to final product in around eight or nine months, after he dropped his teen off at college and saw wired earbuds everywhere. Wired sales rose 10 percent in the back half of 2025 and 20 percent at the start of 2026, with young people driving it. The reviewer has had a late-stage prototype for four days and says it beats cheaper pairs like Apple EarPods on sound and noise canceling. The inline control panel is heavy enough to weigh down the cable, though.
Update, Sep 28, 1:20 PM CT: Gizmodo reported the earbuds also add a transparency mode and physical ear stabilizers for fit.
Update, Sep 28, 12:07 PM CT: The wired connection needs proprietary DSP hardware, not standard USB-C audio, per 9to5Google.
Update, Sep 28, 11:43 AM CT: Android Headlines reported the earbuds carry an IPX4 water resistance rating on a 4.2-foot cable.
Update, Sep 28, 10:39 AM CT: Engadget reports the earbuds use Bose's QuietControl ANC tech and support lossless audio, with a mic in each bud.
Update, Sep 28, 8:32 AM CT: Digital Trends found the earbuds support 24-bit, 48kHz audio, Bose's first return to wired earbuds in over a decade.