Soundcore

The $349.99 Pro reads your pulse from the ear canal, and the $229.99 model has one safety feature it does not.

Everything Anker showed at IFA runs its new Thus chip, from $130 earbuds to hearing aids. The one claim you can check is the $230 clip-on that transcribes your meetings.

Sleepbuds 2 drop to $279 with 14-hour battery, from the team that built Bose's original.

Soundcore just put a Guinness World Record on a pair of earbuds. The bar for fame is lower than you think.

Anker built its own AI chip before Apple did. The company famous for chargers just out-silicon'd the company famous for silicon.