Apple

Aug 9, 2026AW-0123No outcome yet

Bloomberg: Apple Watch tiers above Ultra, Hermes floated

Premium tiers above Ultra and Hermes are on the table

Bloomberg reported that Apple was considering new Apple Watch tiers above the current Ultra and Hermes models, part of a broader lineup rethink that also includes screen-free and round-display concepts. A cheaper option below the SE was also on the table.

How to read this record

  1. What was reportedPremium tiers above Ultra and Hermes are on the table
  2. Who said it, and whenBloomberg reported it on Aug 9, 2026 in Bloomberg Technology.
  3. What happened, and whenApple Watch Series 12 has not been announced yet, so nothing has happened that could settle this.
  4. The verdict, and whyNo outcome yetNothing has happened yet that would prove this right or wrong.No answer yet, so there is nothing to explain.
What do these words mean?
Right
It turned out the way this report said.
Partly right
Some of this was right and some of it was not.
Wrong
It did not turn out this way.
Moving target
This was right about the plan at the time. The company then changed it.
Never settled
The company has announced the product and nobody ever confirmed or denied this.
Not comparable
This measured a different thing from the number the company published, so the two cannot be compared.
No outcome yet
Nothing has happened yet that would prove this right or wrong.
Not checked yet
The company has answered this. We have not finished checking this one.
Checked
Checked means the company has since given an answer and we compared it with what was reported. Details still waiting on an answer, details nothing can settle, details where the plan itself changed, and details we have not finished reviewing are all counted separately and are not part of that number.
Moving target
A moving target is a report that described the plan accurately at the time, on a product the company then changed. We count these on their own: it would flatter a reporter to call them right, and it would blame a reporter for a decision that was not theirs to call them wrong.
Reported by
Bloomberg
We read it in
Bloomberg Technology
Product
Apple Watch Series 12
Read it at Bloomberg Technology

The story of this report

  1. Aug 9, 2026Bloomberg reported it · Bloomberg Technology
  2. Aug 9, 20269to5Mac · reported the same thing
  3. Aug 9, 2026Digital Trends · reported the same thing
  4. Aug 9, 2026MacRumors · reported the same thing
  5. Aug 9, 2026The Mac Observer · reported the same thing
  6. Aug 10, 2026Engadget · reported the same thing
  7. Aug 10, 2026Gizmodo · reported the same thing
  8. Aug 10, 2026Mashable · reported the same thing
  9. Aug 10, 2026Tom's Guide · reported the same thing

Who reported it

Bloomberg · Publication

61 reports in the Reporting Record. Of the 7 we have checked, 7 held up. The other 54 are not part of that number: 3 not comparable, 51 no outcome yet.

Every report from Bloomberg

What we know now

Our stories about Apple Watch Series 12

Other reports about Apple Watch Series 12

29 reports about Apple Watch Series 12 from 10 sources. Of the 9 we have checked, 5 held up.

See all 29 reports about Apple Watch Series 12

The same fact, on our roadmap

These roadmap entries were ruled to be about the same thing this report claimed.

Other claims sourced to the same article

The article above is cited on these roadmap entries too. That is a shared source, not a statement that this report was about them.

Questions about this report

Did this Apple Watch Series 12 report turn out to be true?
No outcome yet. Nothing has happened yet that would prove this right or wrong.
Who reported it first?
Bloomberg reported it on Aug 9, 2026 in Bloomberg Technology.